兿 | Experience-driven Designer | UX & ID
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(In Process) GroupBook | Product Management & Design

 

GroupBook: Connect with your people and Make Things Happen!

GroupBook is a mobile networking platform designed for Wechat users to: 1) help them find and connect with people who share the same interests; 2) Help group hosts efficiently manage group members and activities.


+ Duration | Nov 2017 – Present (3 mos)

+ My Role | UX Design, Product Management, Decision-making

+ Methods | Heuristic Evaluation, Stakeholder Meetings, User Flow Analysis, Low to Mid-fi Prototyping

+ Client | YiRental

+ Sector | Social Network

+ Team | Collaborating w/ software engineers


Challenge: Design a platform for both organizers and participants

Starting Fall 2017, I am interning at the YiRental as an UX Designer for its new social networking mobile platform—GroupBook(beta). Through the 3 month of laughter, learning and hard works, we brought the initial concept from scratch to launching. Here are some highlights of my personal growth:

  • I engaged in every stage to bring the product to life. As the sole UX Designer, I focused on not only designing the workflow but also communicating, researching and coordinating with the founder and engineer. I spent most of my time evaluating and iterating based on meeting feedbacks and user data.
  • I learned how to design with limited budget and technical constraints. I was challenged to wear multiple hats at the same time, and through this process, I also pushed myself out of the safe zone to gain understandings in business, branding, and engineering.

Although I am not able to share the final design as it is still in process, I am happy to share my process, challenges and solutions.

 
 
 

Design Problems & Users

 
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Goals

General Users

  • To make the on-boarding process easier.
  • Help them finding groups that fit them better.
  • Encourage Participation, reduce social anxiety.

Group & Event Hosts

  • Simplify the recruiting process.
  • Reduce the effort of group management using the GroupBook Assistant.

In order to test the concept early and quickly, we decided to design a MVP version to collect usage data for future development.

MVP Constraints 

  • Limited Budget;
  • Limited time for research and testing;
  • Remote dev team requires thorough communication
 

Research: Prioritize Features and Plan Design Process

Heuristic Evaluation + Quick User Testings — Understand What to Keep

Competitive Analysis + Desktop Research — Understand What to Add

Insights

Oppotunities


Project in process, more details coming soon...