Cascade Bicycle Club Redesign
+ Duration | March 2018 (3 mos), HCDE Web Design
+ My Role | Research, UX & UI Design, Prototyping
+ Methods | Interview, Persona, Usability Testing, Wireframe, Information Architecture, Content Strategy, and Visual Design
+ Team | 4 Members
+ Tools | Figma, Marvel, Optimal Workshop
+ Prototype link | https://marvelapp.com/49jb0c0
In this 3-month project, I worked in a team of 4 on creating a new website design for the Cascade Bicycle Club, including redesigning IA, user flows, page templates, content strategy and visual guidelines. The main goal for this project was to fully utilize its abundant resource to:
Deliver easily digestable program information to increase events and classes registration rates.
Create a clear structure for its membership programs to increase conversion rate.
Craft the website in a way that could be easily maintained in the future.
Client: Cascade Bicycle Club is the nation’s largest statewide bicycle nonprofit based in Seattle, Washington. With a mission to improve lives through bicycling, they offer programs and rides for all age and diversity groups to teach the joys of bicycling, advocate for safe places to ride, and produce world-class rides and events.
How might we help users find information they need quickly and accurately?
CBC website is the major channel for commuters and bicyclists to find events, register for rides, manage membership status, and stay updated in the biking community.
Currently, It’s cumbersome to navigate, overloaded with content, and lack of visual hierarchy, making it difficult for visitors to browse naturally and have to rely heavily on the organic search. This create a significant barrier in terms of event, membership, volunteer and donation conversion.